RELIEF

PREVENTIVE MENTAL HEALTH ECOSYSTEM FOR STUDENTS

Preventing Crisis. Building Resilience.

Digital Mental Health Platform for Students

COLLABORATORS

THE CHALLENGE

Every student has a dream. Too many struggle in silence.

Students' challenges

Mental health conditions and academic stress

25% Depression
45% Stress
13,000 Suicide / year

OUR RESPONSE

One platform for comprehensive care.

Fix the root cause through assessment, risk stratification, referral, counselling, education and continuity of care.

01

Psychometric tools

Screening by self-assessment.

02

Risk stratification

Algorithm for risk stratification and recommendation.

03

Psychiatric referral

Referral for psychiatric services.

04

AI counselling

AI counselling for distress.

05

Wellness programme

Education and self-development.

06

EMR with home care

Integrated records and continuity of care.

07

Digital technology to reach everyone — everywhere.

PLATFORM ARCHITECTURE

Restoring hope through four connected pillars.

RELIEF Restoring Hope

Preventive mental health ecosystem

01

Education and capacity building

02

ABDM compliant

03

ABDM–EMR system

04

National digital health innovations

SOFTWARE MEDICAL DEVICE

From digital outreach to prevention and continuing care.

RELIEF connects screening, recommendations, counselling, referrals, wellness programmes and longitudinal care in one digital pathway.

01 DIGITAL REACH OUT

Clients with problems

Students in distress Institutions and adults ABDM client
02 IDENTIFICATION

Screening

Psychometric tests Results and recommendation Risk stratification
03 INTERVENTION

Counselling and referral

AI-based chatbot counselling Psychiatrist counsellor Human counsellor referral
04 PREVENTION

Wellness and continuing care

Wellness programme AI counselling wellness programme Electronic medical record Home-based care

STEPPED-CARE ROUTING

Every student is directed toward the appropriate level of support.

RECOVERING Continue wellness support
REFERRED FOR TEST Additional assessment
HIGHER NEED Psychiatrist or human counsellor

INVESTOR PROGRAM OVERVIEW

Program design for RELIEF and RELIEF PLUS.

A complete view of the user journey from login and consent through chatbot support, psychometric testing, referral, intervention and continuing care.

Program design for RELIEF and RELIEF PLUS showing login and consent, AI chatbot, stakeholder testing, psychometric tests, referrals, tele-counselling, wellness programme, electronic medical records and home-based care.
RELIEF and RELIEF PLUS connect identification, intervention and prevention within one integrated mental-health pathway.

STAKEHOLDER MODULES

One platform for five connected audiences.

RELIEF supports tailored modules for students, universities, adults and corporates, mental health professionals and people requiring structured wellness programmes.

RELIEF

Modules for stakeholders

Tailored pathways built on one connected mental-health platform.

01

Students

02

Universities

03

Adults and corporates

04

Mental health professionals

05

Those requiring wellness programmes

INVESTOR VIEW

One underlying platform can support institutional, professional and direct-to-user deployment models.

SOFTWARE STRENGTHS

The software backbone behind RELIEF’s effectiveness.

Six connected strengths support assessment, coordinated care, regulatory readiness and scalable deployment.

01

Multidimensional assessment

Evaluates multiple aspects of mental health rather than relying on a single measure.

02

Integrated care architecture

Connects assessment, risk, wellness, referral, EMR, home care and AI-supported pathways.

03

ABDM alignment

Designed to support coordinated care within India’s digital-health ecosystem.

04

Regulatory pathway

Developed within an evolving CDSCO software-medical- device and quality framework.

05

Scalable market relevance

Supports clinical, institutional and public-health deployment models.

06

Research-based model

Built on structured assessment and evidence-led programme design.

One integrated backbone.

Supporting screening, referral, continuity of care and scale without fragmenting the user journey.

EFFECTIVENESS AND MENTAL HEALTH NEEDS OF STUDENTS

Findings from our studies.

N = 1,042

Stress
41
Symptoms
29
Resilience impaired
34
Impaired functioning
45
Refer to psychiatrist
15
Referral to counsellor
30
KEY FINDING

Impaired functioning was the most frequently identified need, followed by stress and resilience impairment.

HOW THIS SOFTWARE WORKS

A guided digital journey from consent to intervention.

CDSCO PROVISIONAL LICENCE

Received provisional licence from CDSCO, Ministry of Health, Government of India.

RELIEF Secure

PSYCHOMETRIC ASSESSMENT

How have you been feeling during the past two weeks?

01

Login and consent

02

Screening with psychometric tools

03

AI-powered chatbot for counselling

04

Results, recommendation and intervention

05

ABDM access

15 minutes To complete
Anytime, anywhere Accessible platform
Confidential Private user experience
Data protected Data protection and security

PROCESS

Four steps from uncertainty to clarity.

RELIEF is built around a simple flow — designed so a student can complete everything in one sitting without feeling tested.

01

Assess

10–25 minute online screening using scientifically designed questions.

02

Understand

A clear report across 6 markers of mental well-being — in plain language.

03

Interpret

Optional counsellor session to walk you through what the results actually mean.

04

Improve

Structured next steps, resources, and a path you can revisit over time.

TRACTION

Participation, research and institutional reach.

0 Students' participation
0 Collaborations and MoUs
0 Adults' participation
0 Publications
0 Research centres
0 Educational initiatives

AVAILABLE MARKET OPPORTUNITY

A large unmet mental health market in India.

TARGET POPULATION

Students across universities and competitive examinations.

University students 4.0 Crore
Competitive examination candidates 3.0 Crore
Total student population 7.0 Crore
15% Experience significant psychological distress

ESTIMATED MENTAL HEALTH NEED

Approximately 1.05 Crore students may require timely mental health support.

10.5 million+ May benefit from digital mental health assessment and monitoring

Sources: AISHE 2021–22, WHO World Mental Health Report 2022, Patel V. et al., Lancet Commission on Global Mental Health, 2018.

SERVICEABLE AVAILABLE MARKET

Focused go-to-market strategy.

INSTITUTIONAL MARKET

1,000 Universities
300 Professional institutions

INDIVIDUAL MARKET

1.05 Crore Distressed students

Initial reach: approximately 10,500 paid assessments.

YEAR 1 ADOPTION

20 Universities and professional institutions
A small penetration of the available market is sufficient to establish a sustainable and scalable business model.

BUSINESS MODEL

Hybrid B2C + B2B revenue.

B2C

Student assessments

  • Digital mental health assessment
  • Personalized report
₹200 per assessment
B2B

Universities

  • Institutional dashboard
  • Student wellness analytics
  • Early identification reports
  • Administrative monitoring tools
₹25,000 per institution per year
B2C

Adult mental health

  • Digital assessment
  • Target: 5,000 users in Year 1
₹300 per assessment
B2B

Corporate wellness

  • Annual subscription
  • Target: 10 corporate clients
  • Employee assessment programmes
₹50,000 per organization per year

FIRST-YEAR REVENUE PROJECTION

A conservative Year-1 business plan.

PROJECTED REVENUE ₹50 Lakh
01

Student assessments

10,500 × ₹200

₹21.0 Lakh ₹2,100,000
02

University subscriptions

20 × ₹25,000

₹5.0 Lakh ₹500,000
03

Adult assessments

5,000 × ₹300

₹15.0 Lakh ₹1,500,000
04

Corporate subscriptions

10 × ₹50,000

₹5.0 Lakh ₹500,000
05

Corporate employee assessments

Pilot services and initial rollout

₹4.0 Lakh ₹400,000

REVENUE MIX

₹50 Lakh
Student assessments University subscriptions Adult assessments Corporate subscriptions Pilot services

Conservative estimates representing less than 0.1% of the addressable student market.

GROWTH & BUSINESS POTENTIAL

A five-year roadmap for national scale.

Product validation in Year 1, institutional expansion in Years 2–3, and nationwide growth in Years 4–5.

₹50 Lakh
Year 1

Product launch and validation

₹1.5 Crore
Year 2

Early institutional expansion

₹3 Crore
Year 3

Partnerships and wider reach

₹5 Crore
Year 4

National scale-up

₹8–10 Crore
Year 5

Market leadership and sustainable growth

PHASE 1 · YEAR 1

Launch and validation

  • Product launch
  • Validation studies
  • 20 institutional partners
  • ₹50 lakh revenue
PHASE 2 · YEARS 2–3

Institutional expansion

  • Expansion to 100+ institutions
  • State government partnerships
  • Corporate wellness programmes
  • AI-enabled monitoring
PHASE 3 · YEARS 4–5

National scale

  • National university network
  • Adult preventive mental health services
  • Insurance and employer partnerships
  • SaaS licensing across India
7 crore students and exam candidates 10.5 million+ experiencing psychological distress Hybrid B2C + B2B SaaS model Low-cost digital delivery National partnership potential

FUNDING ASK

Raising ₹20 Lakh to accelerate validation and scale.

This investment will help RELIEF expand its technology, strengthen research and validation, increase institutional outreach and build the operational capacity required for scale.

Technology Research Outreach Training Operations
35% ₹7 Lakh

Technology development

Platform development, product enhancement, security and technical infrastructure.

20% ₹4 Lakh

Research and validation

Clinical validation, data collection and evidence generation.

15% ₹3 Lakh

Marketing and outreach

Institutional engagement, awareness and student outreach.

15% ₹3 Lakh

Training and capacity building

Training counsellors, educators and institutional partners.

15% ₹3 Lakh

Operations and administration

Programme delivery, coordination and operational support.

SOCIAL IMPACT

Better today. Better tomorrow.

RELIEF supports early identification, accessible care, resilient young people and stronger communities.

Better Today. Better Tomorrow. Because You Matter.

Together, we build a mentally healthier tomorrow.

THE COMPETITIVE MOAT

Clinical credibility meets institutional distribution.

RELIEF combines psychometric screening, AI engagement, suicide-risk assessment, India-specific context and ABDM integration in one institutional platform.

Capabilities
RELIEF+
Wysa
YourDOST
Headspace
iCall
01 Institutional SaaS model
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02 Clinical psychometric screening
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03 AI emotional engagement
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04 Suicide risk assessment — MASS
✓
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05 India-specific cultural context
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06 Stepped-care triage
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07 ABDM integration
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RELIEF+’S MOAT

Clinical credibility + validated MASS framework + institutional distribution

LEADERSHIP & TEAM

Clinical experience, research and technology.

Dr. Amresh Shrivastava speaking at a lectern
40+ YEARS OF CLINICAL & ACADEMIC LEADERSHIP

FOUNDER & DIRECTOR

Dr. Amresh Shrivastava

Professor Emeritus of Psychiatry, Western University, Canada

Adjunct Scientist, Lawson Health Research Institute, Canada

International Psychiatrist Digital Mental Health Innovator Student Mental Health Expert Suicide Prevention Specialist Researcher Educator Author

ACADEMIC & CLINICAL LEADERSHIP

Prof. Manushee Gupta

Prof. Nilesh Shah

Prof. Kunwar Vaibhav

ADMINISTRATION

Mrs. Ujwala Shrivastava

Mr. Govind Upadhyay

TECHNOLOGY

Vaibhav Jadhav

Technology Lead

RELIEF

Making students' lives easier.

Together, let's build a healthier mind. A stronger future.

Dr. Amresh Shrivastava · Director · Psychiatrist · Mental Health Expert · Researcher

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